{"id":354,"date":"2020-12-27T22:04:46","date_gmt":"2020-12-27T22:04:46","guid":{"rendered":"http:\/\/www.orangezebramarketing.com\/?p=354"},"modified":"2021-01-04T20:34:56","modified_gmt":"2021-01-04T20:34:56","slug":"jennifer-o-white-case-study","status":"publish","type":"post","link":"https:\/\/www.orangezebramarketing.com\/?p=354","title":{"rendered":"Jennifer O. White (Case Study)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Location:&nbsp;<\/strong>Louisiana<br><strong>Website:&nbsp;<a href=\"http:\/\/jenniferowhite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">jenniferowhite.com<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Client Story<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jennifer O. White is a Christian author, Bible Study leader, and the creator of Prayer Greeting Cards. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She wanted a <a href=\"https:\/\/www.jenniferowhite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">fresh new look<\/a> to feature her books, prayer greeting cards, bible study announcements, and more, and we were excited to dig in and create a simple, easy to manage, yet elegant site for current visitors and future visitors. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jennifer&#8217;s old site was full of great content, but needed a facelift and a new home for all her endeavors. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"1024\" src=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/jenniferowhite.com-old-400x1024.png\" alt=\"\" class=\"wp-image-363\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>What We Did<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1)&nbsp;<strong>We brainstormed ideas. <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We went to the drawing board to find out what Jennifer&#8217;s goals were. Her previous website didn&#8217;t have a color scheme, so we narrowed down her color to showcase a bit of nature, which fits in line with her bible study group, <em>Fresh Strength. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) We filled the homepage with lots of goodies. <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We created a simple and easy-to-navigate homepage highlighting all of Jennifer&#8217;s products, including her prayer greeting cards, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.jenniferowhite.com\/fresh-strength\/\" target=\"_blank\">books<\/a>, and <a href=\"https:\/\/www.jenniferowhite.com\/biblestudies\/\" target=\"_blank\" rel=\"noreferrer noopener\">bible studies<\/a>. When you visit her homepage, you&#8217;ll have no doubt what Jennifer represents. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"1024\" src=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/jenniferowhite.com-new-223x1024.png\" alt=\"\" class=\"wp-image-357\" srcset=\"https:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/jenniferowhite.com-new-223x1024.png 223w, https:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/jenniferowhite.com-new-768x3525.png 768w, https:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/jenniferowhite.com-new-446x2048.png 446w, https:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/jenniferowhite.com-new.png 1440w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) We provided product pages for each individualized product. <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For all three books Jennifer has written, we provided a detailed page, with matching color themes, quotes from others, and clear directions on how to purchase the book in multiple locations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We did the same for her prayer greeting cards, including samples of each product. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only did we provide details on upcoming bible studies, but we made it easy for viewers\/listeners to go back and find archives from Jennifer&#8217;s <em>Fresh Strength<\/em> bible studies. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.jenniferowhite.com\/fresh-strength\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/Fresh-Strength-Book-page-1024x461.png\" alt=\"\" class=\"wp-image-358\" title=\"Fresh Strength for the Grieving Heart\" srcset=\"https:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/Fresh-Strength-Book-page-1024x461.png 1024w, https:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/Fresh-Strength-Book-page-300x135.png 300w, https:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/Fresh-Strength-Book-page-768x346.png 768w, https:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/Fresh-Strength-Book-page-1536x692.png 1536w, https:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/Fresh-Strength-Book-page-2048x923.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.jenniferowhite.com\/books\/hope-for-your-marriage\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/hope-for-your-marriage-book-page-1024x432.png\" alt=\"\" class=\"wp-image-359\" srcset=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/hope-for-your-marriage-book-page-980x413.png 980w, http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/hope-for-your-marriage-book-page-480x202.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.jenniferowhite.com\/books\/prayers-for-new-brides\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"458\" src=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/prayers-for-new-brides-1024x458.png\" alt=\"\" class=\"wp-image-361\" srcset=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/prayers-for-new-brides-980x439.png 980w, http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/prayers-for-new-brides-480x215.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.jenniferowhite.com\/prayer-cards\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/prayer-cards-1024x480.png\" alt=\"\" class=\"wp-image-360\" srcset=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/prayer-cards-980x459.png 980w, http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/prayer-cards-480x225.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4) We created a free download for visitors. <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not only do you get great content when you visit Jennifer&#8217;s website, but she created a free download, <em><a rel=\"noreferrer noopener\" href=\"https:\/\/view.flodesk.com\/pages\/5fc6e0a07996e234a23741ca\" target=\"_blank\">Prayers for Your City<\/a>, <\/em>for anyone who stops by. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We used Flodesk, an email marketing service provider made for creators to link the book too, making it easy for download. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" src=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/prayers-for-your-city-1024x488.png\" alt=\"\" class=\"wp-image-362\" srcset=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/prayers-for-your-city-980x467.png 980w, http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2020\/12\/prayers-for-your-city-480x229.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We&#8217;re in LOVE <\/strong>with the finished product and so is Jennifer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We built a mobile and web-friendly website that was both simple, yet well-designed. At&nbsp;<a href=\"http:\/\/www.orangezebramarketing.com\/services\/\">Orange Zebra Marketing<\/a>, we use the \u201cless is more\u201d philosophy. When people visit your website, they don\u2019t want a bunch of busy words and hoopla. We live in a busy culture where people just want to get to the point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> We want to make <strong>YOU <\/strong>the hero in your customers&#8217; story and simplicity is one of the best ways to do that. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re in the market for a new site,\u00a0<a href=\"http:\/\/www.orangezebramarketing.com\/contact-us\/\">let\u2019s talk<\/a>\u00a0about your needs and get you started creating outside of the stripes today!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can view more of our <a href=\"http:\/\/Loved working on this website project.   Jennifer O. White is a Christian author, Bible Study leader, and the creator of Prayer Greeting Cards.  She wanted a fresh new look to feature her books, prayer greeting cards, bible study announcements, and more, and we were excited to dig in and create a simple, easy to manage, yet elegant site for current visitors and future visitors.  Jennifer\u2019s old site was full of great content, but needed a facelift and a new home for all her endeavors.  We did lots of fun things to feature her books, prayer greeting cards, bible studies, and more.   Check out the case study here: http:\/\/www.orangezebramarketing.com\/jennifer-o-white-case-study\/  If you're ready for a new website or your old one needs a facelift, contact me today. I look forward to helping.\">website portfolio here.<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Location:&nbsp;LouisianaWebsite:&nbsp;jenniferowhite.com Client Story Jennifer O. White is a Christian author, Bible Study leader, and the creator of Prayer Greeting Cards. She wanted a fresh new look to feature her books, prayer greeting cards, bible study announcements, and more, and we were excited to dig in and create a simple, easy to manage, yet elegant site [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jennifer O. 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