{"id":374,"date":"2021-03-14T22:15:20","date_gmt":"2021-03-14T22:15:20","guid":{"rendered":"http:\/\/www.orangezebramarketing.com\/?p=374"},"modified":"2021-03-14T22:22:30","modified_gmt":"2021-03-14T22:22:30","slug":"erica-smith-realty-branding-case-study","status":"publish","type":"post","link":"https:\/\/www.orangezebramarketing.com\/?p=374","title":{"rendered":"Erica Smith Real Estate (Branding Case Study)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Location:&nbsp;<\/strong>Missouri<br><strong>Facebook Page:&nbsp;<a href=\"https:\/\/www.facebook.com\/Erica-Smith-Real-Estate-107445631401133\" target=\"_blank\" rel=\"noreferrer noopener\">Erica Smith Real Estate<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Client Story<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Erica Smith has been leading in the real estate industry for many years. Recently branching out on her own, she was seeking assistance with branding. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We were excited to help! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We spent some time brainstorming with Erica on personality colors, shapes she liked and didn&#8217;t like, and more. Our goal was to be professional, yet personable with her branding. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>What We Did<\/em><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1)&nbsp;<strong>We brainstormed ideas. <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We went to the drawing board to find out what Erica&#8217;s goals were so we could settle on a color scheme. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) We designed a logo.  <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We created a classy and professional logo for Erica, highlighting her name, but giving immediate attention to those who don&#8217;t know her to immediately recognize she is a real estate agent. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"399\" src=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2021\/03\/ERICA-SMITH-LOGO-WITH-REALTOR-1024x399.png\" alt=\"\" class=\"wp-image-375\" srcset=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2021\/03\/ERICA-SMITH-LOGO-WITH-REALTOR-980x382.png 980w, http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2021\/03\/ERICA-SMITH-LOGO-WITH-REALTOR-480x187.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) We designed business cards. <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once Erica settled on a logo she loved, we moved to designing business cards that would stand out amongst the rest. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We actually designed two different versions to choose from: horizontal and vertical. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2021\/03\/1-1024x585.png\" alt=\"\" class=\"wp-image-376\" srcset=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2021\/03\/1-1024x585.png 1024w, http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2021\/03\/1-980x560.png 980w, http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2021\/03\/1-480x274.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"1024\" src=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2021\/03\/ERICA-SMITH-BUSINESS-CARD-ROUNDED-VERTICAL-585x1024.png\" alt=\"\" class=\"wp-image-377\" srcset=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2021\/03\/ERICA-SMITH-BUSINESS-CARD-ROUNDED-VERTICAL-585x1024.png 585w, http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2021\/03\/ERICA-SMITH-BUSINESS-CARD-ROUNDED-VERTICAL-480x840.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 585px, 100vw\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4) We created listing images. <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We then designed various forms of listing images Erica can use when she lists a home, reduces the prices, offers an open house, has a home under contract, and of course, the best one, to announce that she&#8217;s sold yet another home. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2021\/03\/1-1.png\" alt=\"\" class=\"wp-image-378\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"http:\/\/www.orangezebramarketing.com\/wp-content\/uploads\/2021\/03\/24.png\" alt=\"\" class=\"wp-image-379\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We&#8217;re super excited <\/strong>to have played a part in assisting Erica Smith with her new adventure. We built a mobile and web-friendly website that was both simple, yet well-designed. At&nbsp;<a href=\"http:\/\/www.orangezebramarketing.com\/services\/\">Orange Zebra Marketing<\/a>, we use the \u201cless is more\u201d philosophy. When people visit your website, they don\u2019t want a bunch of busy words and hoopla. We live in a busy culture where people just want to get to the point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> We want to make <strong>YOU <\/strong>the hero in your customers&#8217; story and simplicity is one of the best ways to do that. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re in the market branding and <a href=\"http:\/\/www.orangezebramarketing.com\/logo-design\/\">logo creation<\/a>,&nbsp;<a href=\"http:\/\/www.orangezebramarketing.com\/contact-us\/\">let\u2019s talk<\/a>&nbsp;about your needs and get you started creating outside of the stripes today!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can view more of our <a href=\"http:\/\/Loved working on this website project.   Jennifer O. White is a Christian author, Bible Study leader, and the creator of Prayer Greeting Cards.  She wanted a fresh new look to feature her books, prayer greeting cards, bible study announcements, and more, and we were excited to dig in and create a simple, easy to manage, yet elegant site for current visitors and future visitors.  Jennifer\u2019s old site was full of great content, but needed a facelift and a new home for all her endeavors.  We did lots of fun things to feature her books, prayer greeting cards, bible studies, and more.   Check out the case study here: http:\/\/www.orangezebramarketing.com\/jennifer-o-white-case-study\/  If you're ready for a new website or your old one needs a facelift, contact me today. I look forward to helping.\">website portfolio here.<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We were excited to play a small part in Realtor, Erica Smith, achieving her dream of starting her own real estate company.<\/p>\n","protected":false},"author":1,"featured_media":381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[27,28,25,29,10,24],"class_list":["post-374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-branding","tag-business-cards","tag-erica-smith","tag-facebook","tag-logo-design","tag-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erica Smith Real Estate (Branding Case Study) - 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