Location: Louisiana
Website: jenniferowhite.com
Client Story
Jennifer O. White is a Christian author, Bible Study leader, and the creator of Prayer Greeting Cards.
She wanted a fresh new look to feature her books, prayer greeting cards, bible study announcements, and more, and we were excited to dig in and create a simple, easy to manage, yet elegant site for current visitors and future visitors.
Jennifer’s old site was full of great content, but needed a facelift and a new home for all her endeavors.
What We Did
1) We brainstormed ideas.
We went to the drawing board to find out what Jennifer’s goals were. Her previous website didn’t have a color scheme, so we narrowed down her color to showcase a bit of nature, which fits in line with her bible study group, Fresh Strength.
2) We filled the homepage with lots of goodies.
We created a simple and easy-to-navigate homepage highlighting all of Jennifer’s products, including her prayer greeting cards, books, and bible studies. When you visit her homepage, you’ll have no doubt what Jennifer represents.
3) We provided product pages for each individualized product.
For all three books Jennifer has written, we provided a detailed page, with matching color themes, quotes from others, and clear directions on how to purchase the book in multiple locations.
We did the same for her prayer greeting cards, including samples of each product.
Not only did we provide details on upcoming bible studies, but we made it easy for viewers/listeners to go back and find archives from Jennifer’s Fresh Strength bible studies.
4) We created a free download for visitors.
Not only do you get great content when you visit Jennifer’s website, but she created a free download, Prayers for Your City, for anyone who stops by.
We used Flodesk, an email marketing service provider made for creators to link the book too, making it easy for download.
We’re in LOVE with the finished product and so is Jennifer.
We built a mobile and web-friendly website that was both simple, yet well-designed. At Orange Zebra Marketing, we use the “less is more” philosophy. When people visit your website, they don’t want a bunch of busy words and hoopla. We live in a busy culture where people just want to get to the point.
We want to make YOU the hero in your customers’ story and simplicity is one of the best ways to do that.
If you’re in the market for a new site, let’s talk about your needs and get you started creating outside of the stripes today!
You can view more of our website portfolio here.